Om aan te geven wat er allemaal veranderd en verbeterd is om gevoelige informatie van gebruikers te beschermen heeft Samsung een lang artikel op de eigen website gezet, met de volgende woorden;
Privacy by Design: Samsung Smart TVs incorporate and embed privacy as a core component directly into all of our systems and services at the onset, not as an afterthought. The aim is to make sure that we are doing everything we can to be proactive, and not reactive, with respect to data and information, and to make sure that our consumers feel comfortable
End-to-End Security: Strong security measures are the backbone of privacy and data protection, and as such, we provide topnotch security throughout the Smart TV experience, from an administrative, to technical, to physical. This is done to safeguard our end-users against security risks, including but not limited to loss or unauthorized access and destruction, use, modification or disclosure of data/information. If at any time there is a potential vulnerability identified, Samsung will act promptly to investigate and resolve the issue in order to fully secure consumers’ personal data.
Visibility and Transparency: We know that it is in everyone’s best interests for our consumers to be fully informed and educated about our privacy practices. Samsung always aims to provide open disclosure of our privacy practices so that we can assure our loyal consumers that products and services they use are safe and secure.
User-Centric: Our Samsung Smart TVs are designed to optimize interests of the user in its offerings. We know that TV owners have a choice when purchasing their Smart TVs, and we want to respect that choice and ensure that the protection of privacy is part of this decision. Therefore, legitimate interests and objectives are accommodated, rather than making unnecessary trade-offs.
Accountability: As the world’s largest technology company, we have many touch points with consumers throughout the day. We believe that ultimately we are accountable for our privacy practices, not our users. To that end, we feel that data protection is our responsibility, not because it may be legally mandated, but rather because it is the right thing to do.
Hoewel dit mooie woorden zijn (en lees vooral de rest ook) moeten we toch nog een slag om de arm houden. De tv’s die voor dit jaar gelanceerd zijn kunnen audio uit de ruimte waarin de tv staat opnemen en deze audio vervolgens zonder encryptie over het internet naar derden sturen. De nieuwe tv’s doen dit echter ook maar dan met encryptie. De data gaat naar partijen als Nuance, die in de eigen voorwaarden weer heeft staan dat data van partners met andere partners gedeeld mag worden. Ook is het onduidelijk of Samsung nog steeds gebruik maakt van zogenaamde ACR (automatic content recognition) systemen die data over je kijkgedrag verzamelen en naar derden sturen.
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